Après la pluie *
Scope
Creative direction
Brand design
Brand strategy
Photography production
Role
Graphic designer
Team leader
I was responsible for ensuring the quality and consistency of the brand for the delivery and inauguration of the "Moods" project in Paris, which now houses the headquarters of the Grand Paris Express Railway.
This multifaceted role required me to meticulously curate the project's visual narrative through the creation of high-impact content, presentations, brochures, invitations, promotional videos and press materials that effectively connected with different audiences.
Moods, the project.
Moods is ideally situated at the base of the RER B station La Plaine - Stade de France, boasting exceptional architectural quality. The building features a luminous work of art created by the renowned French artist François Morellet on the main facade facing the RER tracks.
Passe Temps' exhibits a poetic and geometric nature, transforming with the ever-changing weather conditions, which inspired the very name 'Moods'.
“Après la pluie, le bon temps”
* After the rain comes the sun.
An essential aspect of this assignment was to meticulously produce a photoshoot and curate a selection of images that would effectively encapsulate the essence of the luminous artwork while accentuating the structure's sense of airiness.
Communication material, including presentations, brochures, invitations, promotional videos, and press materials, were effectively created to promote the project across various print and media platforms in order to reach diverse audiences.
Journalist Christine Blanchett. Revue ArchiCree, été No. 390.
Press kit and Print invitation
Après la pluie — Sérigraphie, format A3. 29,7cm X 42cm
Le Beau Temps — Plexiglass hand-painted. format A5. 14,8cm X 21cm
Digital invitation for social media.