Alice in Wonderland
Role
Lead designer
Event Coordinator
Scope
Creative direction
Scenography
Every year, for a single day, the agency experiences a remarkable transformation, transitioning from its usual business workspace into a captivating Christmas wonderland. This breathtaking change involves meticulous attention to detail, from the enchanting concept to the intricate scenography. Drawing inspiration from 'Alice in Wonderland', we envisioned a garden where oversized vegetation looms, a whimsical 'pillow fight' arena for spirited battles, a Christmas tree that appears to pierce through the ceiling, and a hatter's table that weaves illusions, among others.
“We’re all mad here.
I’m mad. You’re Mad.”
— Chesire Cat
Leading this project, I had the privilege of collaborating with a talented team, which included graphic designers, scenographers and artisans. Each member contributed their distinct expertise to the project.
Our objective: to inspire through a creative and immersive experience.